Founder & Creative director
Ashish Mohite
A self-driven Industrial Designer and a Financial Analyst.
Good design should be experienced and not seen
Good design should be experienced and not seen
Good design should be experienced and not seen
Good design isn’t only about what the user sees but the seamless interactions which contribute to a delightful experience. The better the design, the more subtle it becomes and the less we pay attention to it.
Empathy and focus
Good design should be experienced and not seen
Good design should be experienced and not seen
Developing empathy towards the user enables us to step into the shoes of the user and help them to resolve their challenges
Form follows Function
Good design should be experienced and not seen
Great design is pleasing
Object’s form should stem from the function it executes. Design is user centric and has to assist the user to perform the said task with efficiency and ease. In pursuit of aesthetics we mustn't deviate the product from it's intended purpose.
Great design is pleasing
Good design is as little design as possible
Great design is pleasing
Aesthetics of a product will impact how they perceive/receive your design hence it is vital to design for the user experience and optimize usability, applying well-considered aesthetics to work together with your design’s functionality.
Good design is as little design as possible
Good design is as little design as possible
Good design is as little design as possible
The goal is to design less but better. The beauty of designing less is that it frees you up to focus your energy and effort onto fewer things that likely need your input more.
Make your design instinctive
Good design is as little design as possible
Good design is as little design as possible
We focus on creating experiences that accommodate users’ interactions and responses, rather than trying to create new and different experiences that users can’t relate to.